Max New York Life Insurance on July 24 rolled out "Max Vijay", an insurance-cum-savings product aimed at the underserved segment of society.
Max Vijay has been designed keeping in mind the lifestyle, income patterns and needs of the rural and semi-urban population. It empowers millions of Indians to benefit from the economic boom in financial services that was hitherto denied to them. The minimum premium payable under the product has been fixed at Rs 1,000 and the policy will not lapse as long as there is sufficient value in the account. The company has tied-up with IBM to provide end-to-end technology backbone for fulfilment. Apart from this, they will facilitate the handheld terminal, which enables data transfer to the back-end through GPRS and hence facilitates on-the-spot policy receipt.
Max Vijay has been designed keeping in mind the lifestyle, income patterns and needs of the rural and semi-urban population. It empowers millions of Indians to benefit from the economic boom in financial services that was hitherto denied to them. The minimum premium payable under the product has been fixed at Rs 1,000 and the policy will not lapse as long as there is sufficient value in the account. The company has tied-up with IBM to provide end-to-end technology backbone for fulfilment. Apart from this, they will facilitate the handheld terminal, which enables data transfer to the back-end through GPRS and hence facilitates on-the-spot policy receipt.
1 comment:
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