Aviva to open four branches in Gujarat

Aviva Life Insurance, planning to double its sales force next year in western India, will set up four new branches in Gujarat in 2008 and foray into bancassurance tie-ups with cooperative banks and others to aim new customers. Last year, Aviva unveiled 23 new branches, taking the total number to 50 branches covering Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh and Goa. It now has plans to double its field force capacity from the current 14,000 financial planning advisors (FPA) in this region. Aviva is also present in over 505 locations through its existing bancassurance partnerships in western India. The company is aiming youth between 22 and 30 years of age for expansion of its market.