Saturday, January 26, 2008

OnMobile Global IPO

Onmobile is one of the leading providers of telecommunications value added services (VAS) and products with an expanding international presence. Some of the products include ringback tones, voice portals, ringtones downloads, subscription manager, contest, music messaging, on-device client software, voice SMS and missed calls alerts.

Growing telecommunication VAS market
Indian cellular industry revenues from data services were estimated by Gartner to have more than 11 fold from US$73.9 million in 2002 to US$858 in 2006. These are expected to increase significantly faster than the cellular subscriber compounded annual growth rate of 26.6% at a CAGR of 45.7% to reach US$5.6 billion in 2011.

Significant market share in fast growing VAS market
In India, Onmobile’s customers include Bharti, BSNL, Reliance, Vodafone and TTSL which have a significant market share in India. As of March 2007, Onmobile has a market reach of more than 96% of India’s telecommunication wireless subscribers through their carrier customers.

Growing International Presence
The company intends to expand its geographical presence and market to newer carriers and markets. In 2007 Onmobile has entered into contracts with eight new wireless carriers in Indonesia, Malaysia, Pakistan, Bangladesh and Sri Lanka for licensing and management of VAS.


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